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You’re
Well-seasoned.

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You’re not
falling apart.

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About Us

GenSando is a humor-meets-humanity lifestyle brand for the Sandwich Generation—those juggling parents, kids, careers, and their own midlife mayhem. We create content, community, and merch that bring relief, recognition, and laughter to people holding it all together. Our mission is to make caregiving and aging feel less isolating and a lot more human (and hilarious).

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No F*cks – Women's Relaxed T-Shirt Hot Mess on Rye – Classic Cotton Unisex t-shirt Now Serving Midlife Crisis – Fitted Unisex t-shirt I Peed a Little – 5 Panel Cap Hot Mess on Rye – Women's Relaxed T-Shirt

Brand new

Midlife wear

Ideal for hot-flash happy hour or backyard laughs.

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How We Roll (and Toast)

GenSando’s mission is to rebrand midlife from burnout to breakthrough.‍We believe humor is a survival skill, empathy is strength, and community is the secret ingredient that holds the whole sandwich together.We serve men and women equally, with content that’s both data-backed and deeply human — the kind that makes you laugh, nod, and text your sibling, “This is so us.”

Just For You

Gensando prints your goodies only when you really want them—no sad stacks of unused stuff haunting a warehouse. Order thoughtfully, save the planet, earn good karma.

Building Together

Each purchase fuels the Gensando movement and helps us keep creating with heart and humor. Thanks for being part of the magic.

Member Access

Join Club Sando for first dibs on exclusive merch drops. Stick around for sweet member-only discounts and access to the Gensando Community.